The specifics of the membership model were unclear to Taylor when she opted for what appeared to be a fabulous introductory discount on her first purchase. Want to avoid the charge? You must act during the first five days of the month. These subscribers get access to discounted underwear-and they are billed at least $39.95 every month for store credit, even if no purchase is made. But the startup says nearly all of its sales come through its VIP Membership. After spotting the credit card charges in early 2014, Taylor called and says she learned she was paying $39.95 like clockwork each month to maintain her status as an Adore Me VIP Member.Ī first-time visitor to Adore Me’s website can peruse bras, undies, and pajamas, just like any other online retailer, and no subscription is required to make a purchase. The 25-year-old teacher from Ohio had months earlier made a single purchase on, without noticing that she had joined the retailer’s subscription service. She wanted to escape the subscription-fueled future of online shopping, a business model that has in recent years attracted a billion-dollar bet from venture capital investors. As the pop anthem repeated on a loop, Taylor waited another 45 minutes to speak to her second Adore Me representative. Adore Me has been featured in Vogue, ELLE, Seventeen, and WWD (to name only a few) for its ability to make women feel sexy without sacrificing comfort.A $19.95 set of lacy lingerie had already cost Hailee Taylor more than $300 in credit card charges and a half-hour in customer-service limbo when the cheerful melody of Jessie J’s hit song Domino started playing.Adore Me products come in an extended size range so there is always something gorgeous for every body.The brand showcases new collections every month in the online showrooms, personalized to you as soon as you take the Style Quiz. Adore Me is a NY-based women’s intimates brand offering beautifully designed lingerie, bras, sleepwear, swimwear and activewear.Feel sexy, have fun, and adore the new you.
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